Cottage Inn Marketing Solutions
Marketing is the catalyst that propels every superb product to the top. In this mobile-centric world, it’s more important than ever to engage with customers on the go. We collaborate with a digital marketing agency to help make Cottage Inn and our franchises the top-ranked pizza company in relevant markets across Michigan, Ohio and Indiana.
Cottage Inn employs an in-house creative team and offsite agency to produce a myriad of digital marketing vehicles, including e-blasts, mobile CRM, social media (Twitter, Facebook, Pinterest, FourSquare, Instagram), and digital advertising. We also leverage traditional print advertising systems such as bulk mail menus, EDDM (every day direct mail) cards, magnets, box toppers and door hangers.
We also invest in branding the Cottage Inn name, making us more desirable across all relevant markets. Cottage Inn is the Preferred Pizza Provider at MIS (Michigan International Speedway), where we serve over 100,000 guests at NASCAR events and the Country Music Festival.
Online Ordering and Customer Loyalty
With the world on the go, Cottage Inn boasts a popular online ordering service. This makes ordering pizza more efficient by reducing errors, eliminating wait times, and giving customers the ability to specify deliver times.
Cottage Inn also has a loyalty program that rewards guests for their every purchase. It doesn’t take long to rack up points and earn free pizza, wings and other delicious items off our menu.
Cottage Inn engages franchisees in strategic marketing meetings to receive their input on marketing campaigns and new product development. We also help franchisees market their specific stores via community fairs, business expos, entertainment venues and more.
We are family first at Cottage Inn, having been owned by the same family for over 65 years! Below is a sample of how we market each of our franchises:
- Dynamic corporate website with pages dedicated to each franchise location
- Convenient online ordering
- A loyalty program to attract and retain customers
- Mobile marketing to engage with the on-the-go world
- E-marketing to offer the best deals to our dedicated customers
- Traditional print marketing menus, direct mail, door hangers, box toppers, magnets and specialty pieces
- Social media to engage our most dedicated consumers.
- Branding by way of special event sponsorships